the blog

The Persuasion Formula: Take A Lesson From The Pols

When you're trying to persuade people to take action, identify a simple, powerful message and return to it as many times, and as emotionally, as you possibly can.

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25 October 2010 | 0 Comments

Tags: Customer Service , Leadership , Making an Impression , Preparation

Priceline Co-Founder Scott Case's Unexpected High School Commencement Address

What was Priceline.com co-founder Scott Case doing speaking at Greenwich (CT) High School's commencement? It so happens, Case is a Greenwich High School alum and obvious success story. On June 29,, 2010, he returned to where it all began to impart words of wisdom to my daughter, Lily, and 690 of her fellow seniors.

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08 July 2010 | 0 Comments

Tags: Creativity , Making an Impression , Nonverbal Communication , Presentation skills , Presentations , Sincerity