How To Build The Personal Connection And Resonate with Large Audiences
I delivered a keynote at a banking industry association event a few weeks ago. In the follow up, I’ve had a chance to talk with many of the attendees. They were all so excited to speak with me and honored I would take time to speak to them. Some of them were even giddy. This is funny to me, of course, having worked with real celebrities, but it is also the “celebrity effect” that anyone can get and is becoming increasingly important in the ultra-competitive environment we all inhabit. Now, bankers tend to be a conservative bunch and a community not known for being effusive or unduly emotional. So when one of the attendees person in particular said this to me, I was really moved: “You said something that resonated with me. I felt like you were talking just to me.”
read more12 June 2015 | 12 Comments
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