MEDIA TRAINING & COACHING FOR EXECUTIVES

The media can work for you or against you in direct relation to your level of preparedness. Media exposure requires leaders to positively convey messages via the press in both official and unscripted capacities. While most media training courses are delivered with a journalist mind-set, ours are delivered strictly from the client’s point of view. We believe for executives to perform well in a high-stakes media setting, they must be able to assert themselves while remaining likable; deliver powerful and logical talking points while being concise; present themselves and their businesses with conviction while conveying empathy; and be flexible while staying on-message and in control. Media training for executives prepares leaders for expert interviews, corporate news delivery, and crisis communication. Our goal in executive media training is to maximize comfort and confidence and minimize surprises.

Executive media training programs can include:

• MEDIA VENUES: Clients become familiar with the various press-related environments, eliminate surprises and distractions, and stay focused on the task at hand, whether print, TV, radio, or Internet.
• MESSAGES & TALKING POINTS: Develop primary messages that are compelling, easy to remember and deliver in concise “sound bites,” as well as supporting information that conveys authority and depth of knowledge.
• CONTROLLING THE INTERVIEW: As a result of Ruth’s media coaching, it is unlikely an interview will veer irretrievably off-track. However, should an interviewer attempt to move the conversation “sideways,” clients will be well-equipped to steer them back and stay there by utilizing Ruth’s proprietary bridging and redirecting techniques.
• ON-CAMERA PRESENTATION: Clients will know where to look, how to sit, move, and sound in frenetic and distracting studio environments or when broadcasting from remote locations (when interviewer is in the studio and client/guest is elsewhere).
• CAMERA READINESS: Appearance standards must be understood and met for maximum impact and clients can no longer count on networks and stations, and certainly not internet/video media outlets to offer assistance. Executive media coaching includes clear and achievable advice and recommendations clients can use to look their very best, including dress, adornment, and make-up.

In our media training program, video recording and playback are always used. In exceptional situations, and upon discussion, Ruth can accompany client(s) to the media venue to act as advisor and confidante, as well as intervene and consult on-the-spot for peak performance. On-site management ensures that everything goes as smoothly as possible for the client without any unexpected surprises.