Practice + Experience

= spontaneity

KEY MESSAGE DEVELOPMENT & STRATEGIC COMMUNICATION

Language influences behavior. By developing key messages, we aim to quickly capture attention and provoke action. Whether clients are looking to come up with just the right words for titles and subtitles, program content, presentations or speeches, tag lines, and corporate / promotional content, well-crafted messages will suit each form separately, while tying them all together. Effective message development results in repeatable memes that quickly communicate the corporate message and resonate with target markets for years to come.  Working via focused and directed discussions with the client, we will develop precise and powerful language that motivates, inspires, and persuades. As a result of this message and speech development process, your markets will know exactly what you do, what you stand for, and why they should buy.

Some of the areas covered in message development include:

  • VENUE & FORMAT: Before we commence message or speech development, we must distinguish the venue or platform. This subsequently leads to selecting the correct format, such as statement form, conversational tone, or Q&A, which then informs the “voice” with which to share the message.
  • KEY MESSAGES: These are the phrases and sentences that roll off the tongue smoothly and easily. They are clear and certain. They just feel right, because they are true. Designed for repetition and use in a variety of settings, we develop the key phrases that motivate markets to request more. And nothing sells like certainty.
  • ADJUSTMENT & ADAPTATION: There are many platforms and even more audiences. Persuasive message and speech development requires us to adjust and adapt content to accommodate a rapidly changing communication landscape.

Ruth works with corporate clients across a range of required communication needs:

Executive speech training, coaching & consulting

Executive speech coaching, consulting, and training are tailored for corporate leadership and cover the strategic presentation, public speaking, and leadership communication skills required for high-stakes public speaking events such as keynotes, road shows, major sales presentations, board presenta...[More]

Telepresence and Video Presentation Coaching, Consulting and Training

With the explosion in video teleconferencing technology being used to bring people together online, a relatively new skill that leaders are now required to master is telepresence. Our on-camera video presentation training is for clients looking to master the techniques necessary to engage via vi...[More]

Media Training & Coaching For Executives

The media can work for you or against you in direct relation to your level of preparedness. Media exposure requires leaders to positively convey messages via the press in both official and unscripted capacities. While most media training courses are delivered with a journalist mind-set, ours are del...[More]

Key Message Development & Strategic Communication

Language influences behavior. By developing key messages, we aim to quickly capture attention and provoke action. Whether clients are looking to come up with just the right words for titles and subtitles, program content, presentations or speeches, tag lines, and corporate / promotional content, ...[More]